That any product today needs to be definitively masculine or feminine can make a brand appear backward or offensive. While they gave no significant reason for the switch in the press-release-y press release, allow me to play armchair speculator and point you in the direction of one of the topics from our 2020 Trend Report about non-gendered branding. Dash brand has been a trusted, salt-free seasoning staple in American homes, and we're thrilled to roll out the new Dash branding and products as well as a partnership with Joy Bauer, one of the most trusted and sought-after health experts in the country." "The Dash line of salt-free seasonings will continue to allow consumers to elevate their cooking quickly and simply – in a dash," said Julie Gould, Marketing Director of B&G Foods in a press release. The packaging now features a new logo, but ultimately retained most of the brand’s visual elements, including the logotype. The shorter, to-the point-name wants to emphasize the brand's talent for adding flavor quickly to whatever you’re cooking in, you guessed it, a dash.įewer syllables help too. From now on, the line of salt-free seasonings will be known as Dash. Dash rebranded and dropped the “Mrs” from their name. Use it in place of the other seasonings on homemade pita chipsīasically, anywhere you’d use paprika you can use homemade Old Bay.If you want to make Mrs.Dash salty, you could keep referring to it as Mrs.Dash.Top homemade sweet potato fries with a dash.Add it to melted butter and brush it on corn on the cob.Combine it with cream cheese and chopped baby shrimp for a quick seafood dip.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |